INTEGRATING ATMA INSIGHTS VIDEOS
Integrating ATMA INSIGHTS Videos into Your Course Curriculum Related to International Business
The following suggested topics can be added to any curriculum for teaching courses on international business that cover the fundamentals of global business at the two- and four-year undergraduate and MBA levels. Our suggested outline and digital content cover critical aspects of working in a thriving global organization in an increasingly complex environment. Our methodology seeks to address the seismic changes taking place on global, national, and local levels that challenge long-held and fundamental assumptions about global trade, globalization, economics, and cross-cultural business practices. Blended learning enables global educators to integrate instructor-led classes with our proprietary, digital supplemental resources designed to speak with authenticity to technologically-savvy students who see national borders as bridges and not barriers.
SAMPLE SYLLABUS FROM ATMA INSIGHTS
Introduction to International Business
What Is International Business?
Debate on Globalization
Navigating Ethics and International Business
Impact of Culture on International Business (cont.)
What Is Culture and Why Does It Matter?
Culture is a shared set of attitudes, beliefs, values, mindsets, and practices of a group, including the behavior patterns and norms that are specific to that group. Gaining cultural awareness means having an understanding of another culture’s values and perspective—a key component in successful interactions. Explore how culture is defined
What Is Culture and Why Does It Matter?
Understanding Ethnocentrism
What Kinds of Culture Are There?
What Are the Key Methods Used to Describe Cultures?
Explore the analytical methods commonly used in business cultural anthropology to describe cultures, including high-context versus low-context, verbal and physical communications, individualistic versus collectivist societies, and power distance.
Culture Applied
Understanding World Economies
Classifying World Economies
Understanding the Developed World
Developing World
Emerging Economies
How Do Developing Countries Become Emerging Markets?
Global Finance & Trade
Global Talent Management
Understanding How Culture Impacts Local Business & Management Practices
Need help incorporating our award-winning resources into your curriculum?
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Atma Insights is compatible with all business and management learning sources, including the following textbooks:
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ATMA INSIGHTS provides proprietary videos on specific country, culture, and business topics.
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